Morrison Shafroth


Morrison Shafroth, Media Relations & Strategy 

With more than 20 years in financial services public relations, Shafroth has developed and directed numerous communications campaigns for leading firms across asset management and financial services.

Prior to starting Peaks, he was director in the financial services practice at New York-based Peppercomm and served as vice president at Walek & Associates, a leading financial services agency, also based in New York. He also led financial services and sustainability practices at CSG|PR in Denver.

Previously, he was director of corporate communications at Charles Schwab & Co., Inc., where he led award-winning communications programs  Charles Schwab Bank, Schwab Advisor Services initiatives and Schwab’s $500-billion mutual fund business. He started his career in public relations at the Pacific Exchange.

A former editor of San Francisco Business Magazine and reporter at the San Francisco Examiner, Burlington Free Press and Livingston Enterprise, Shafroth received his bachelor’s degree in political science and environmental studies from the University of Vermont.

He is married to Barr Hogen, a leading product developer in the natural products industry, and they have three children.  When not at work, you can find Mo playing in the mountains—skiing, fishing, biking and hiking.


An Alternative View

Peaks Strategies’ clients are changing things.

They are smart enough, bold enough, and confident enough to understand how things are done today and to know that they can be done better, faster and in completely new ways tomorrow.

In technology, investments, biotech, healthcare, marketing, human capital, data science, luxury and other areas, Peaks Strategies’ clients are building the future with real, better alternatives.

And in that quest for better, Peaks Strategies’ clients want a PR partner who shares that attitude in order to cut through the clutter, see beyond today and the obvious, and change things.  They want an alternative to today’s cookie cutter, mass produced, overweight, slow-moving PR firms.

In a landscape of sameness, Peaks Strategies is the alternative.

Like our clients, we see, imagine, and act different.

Peaks Strategies evolves to meet the changes and challenges of today’s marketplace. Investment managers are constantly changing their approach to better fit the current state of the market. In much the same way, Peaks is nimble, adaptive, and constantly changing to meet the challenges our clients face. In the past year, Peaks has brought on new talent, has expanded to new markets globally, embraced AI & machine learning, and added the new alternatives – crypto currency, blockchain, and more FinTec clients.

Peaks Strategies is a full service public relations firm specializing in a wide array of sectors. Headquartered in Midtown Manhattan, Peaks seeks to define, differentiate, promote, and protect, each of its clients.